Let's pause for a moment to examine successful logo branding techniques.  A logo can be an image . . . think of Target, Nike and Polo.  All one has to do is see one of the "images" to associate the products with the company.  In the case of Polo and Nike, consistent and strategic "branding" allows them to charge much more than their competitors that offer similar, generic products of equal quality and design.  It's pretty impressive what a positive (or negative) impact a logo and branding can have on a business.  A logo can also be font based (typography is a text treatment which can be used to represent your company).  Google and Yahoo! are two companies that have successfully utilized this technique.  Another technique is "illustrative".  In other words,  the logo clearly illustrates what the company does.  For example, a company selling construction cranes uses a graphic of a crane to clearly represent the product that it sells.  You can use one, or any combination of these techniques.  But before you do, read on!

Logo Design: Persuasion Strategies and the Unconscious Mind

The human mind has a tremendous ability to recognize symbols and signs. When combined with repetition they form patterns in the mind.  You will be creating a "pattern" when you place your logo on your business cards, stationary, your product, your brochures, advertising, website, signage and more.  What pattern will you be generating in the minds of your customers?   This is why it is so very important to decide ahead of time exactly what impression you want to leave.   To achieve pattern recognition, you need repetition - the subconscious mind recognizes and responds to repetition.  The power of patterns to pursuade can either be positive or negative (or sometimes there is no effect at all, which is probably the worst).  Repetition is strength in advertising and marketing and has incredible influence on persuasion.  People who don't understand the value and use of a logo in persuading the subconscious mind are potentially leaving tens of thousands of dollars on the table.  I hope you're not one of them.

Are you aware that you are now beginning to understand how important this decision can be?  If you have . . . Great!  Now, it's time to let us help you master these strategies and incorporate them in to your logo.

Bearcat Marketing will help you make this important decision.  Let's put our heads together and do it!